Embarrassment is our natural reaction to uncomfortable situations that happen in front of others. It’s that cringing feeling that most of us get when something awkward happens and you feel like ...

You start out with a short joke, and it immediately falls flat. You feel your cheeks flush and stare at the floor in ...

But unlike other common emotions, embarrassment can trigger a very recognisable physical response. It’s a cruel trick of fate, really, that the emotion we feel when we want everyone to stop ...