And yet it’s possible to influence behavior with surprisingly predictable success. For the past thirty years, we’ve studied leaders with a proven ability to influence rapid, profound and sustainable ...

Given the power and ubiquity of TV, movies, and more recently, social media content, it seems to be a question of how much exactly they influence behavior rather than whether they do. A number of ...

Inflammation in the hippocampus -- the brain's memory center -- significantly alters motivation and behavior in mice, according to new research.

New University College London (UCL) research has discovered how biased AI systems can influence biased beliefs in humans.

Half of 18- to 25-year-olds believe that the average young adult drives or rides in a car at least once a month while the driver is under the influence of alcohol and cannabis. Yet, 70% believe ...