As LBM becomes more prevalent, it also raises significant concerns regarding rules, security, and privacy. This article explores these dimensions, offering insights into the best practices and ...

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

and focuses on smaller groups of promoters to get the word out in a particular location. Guerrilla marketing uses unconventional methods to boost sales or attract interest in a brand or business.

referral marketing, or home-based business franchising. Network marketing representatives typically require strong sales skills. A single-tier program involves one individual salesperson selling ...

The increase in the adoption of social media & smartphones, the easy availability of GPS, and the emergence of location-based technology, and the increase in a number of smartphone users and ...

Shelley E. Kohan covers the retail industry and is based in New York. Yahoo is doubling down on using AI to drive more personalized marketing efforts in its recent partnership with Zeta Global.

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

A marketing firm whose clients include Facebook and Google has privately admitted that it listens to users’ smartphone microphones and then places ads based on the information that is picked up ...

Local advertising has revealed that AEW x NJPW Forbidden Door 2025 will take place in London, though the exact date has yet ...

The progression of data-driven marketing To delight consumers and drive loyalty and advocacy, brands need to deliver relevant experiences based on understanding people’s wants, likes ...

Geofencing is a state-of-the-art technology that creates virtual boundaries around particular geographic locations using GPS, ...