This is called personification. For example, Jess's heart is racing at 100 miles per hour. A heart can’t literally race, but it helps us to feel more involved in the story. Try using ...

Personification is giving an inanimate object human feelings or actions. This technique should be familiar to you as you will have studied it at 3rd level. Use this guide to revise and check your ...

The success of Ogury’s model is independent of advertising IDs and deploys “personification” to deliver both the broad and comprehensive target knowledge required by brands, at the same time ...