Ala Shashaa, Data, and Insights Director at the regional digital marketing agency Netizency, shares a social recap with Communicate, analyzing the discussions in the GCC’s public sphere and ...

The Influencer Marketing Benchmark Report highlights how the pandemic affected the world of influencer marketing. Influencer Marketing Hub, the leading resource for influencers and marketing ...

Broadcast specialist, markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, ...

New report by Socialbakers explores the customer experience gap online and the trends happening on social in 2021. Socialbakers provides an analytical look at the growing importance of customer ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as ...

With a distinguished career highlighted by award-winning achievements and an in-depth understanding of the Saudi market, Dahouk brings a wealth of expertise in developing solution-driven communication ...

In 2014, ‘doing social’ as an advertiser usually meant uploading a few images to the brand page every month, accompanied by a lengthy caption studded with hashtags. Thinking about the way we used to ...

Nermine considers herself to be a multipotentialite, which translates into her pursuit of many passions in her daily life, from her career to her love of salsa dance, comedy, and volunteering. Nermine ...

Firas El Zein assumed the role of CEO of Zenith Middle East in January 2011, managing over 150 professionals across various markets. With over almost 20 years at Publicis Groupe and more than 25 years ...

Zubair S Siddiqui, managing director of UM Dubai (left) and Ernest Hosking, CEO of Redtag (right). In a press statement late last week, MCN’s UM MENA announced that it will phase in starting with the ...