<p>Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies ...

“We live in an amazing world and we waste it on the crappiest generation of spoiled idiots; everything is amazing and nobody is happy.” That’s a pretty harsh judgment by Mexican-American comedian ...

One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision to change its brand image to Family. Fashion.

When people were confined to their homes last year, due to the COVID-19 pandemic, the desire to stream television, films and videos online increased even further as consumers needed an escape from the ...

The Michael Page salary and skills guide provides an overview of market and employment trends, including observations such as job seekers’ sentiments, while also highlighting salary trends per role ...

While creative agencies are constantly looking to increase their offerings with a well-rounded approach, salaries still play a large role in an employee’s choice to join a workplace or their loyalty ...

Last week, sports brand Adidas launched the world’s first-ever liquid billboard, for the launch of the brand’s burkini swimwear collection. The campaign was conceptualized by HAVAS Middle East as a ...

Communicate chats with International Advertising Association’s (IAA) UAE chapter President, Hani Ghorayeb for an insider’s perspective on the local talent pool as well as what initiatives he believes ...