Workday is designed to unite finance and HR on a single AI-driven platform to help empower people, enable fast decisions and ...

Wistia, a video marketing platform, partnered with Adobe Podcast to integrate Adobe’s AI-powered Enhance Speech into the ...

As digital-first — aka Millennial — buyers upend the traditional notions of the buyer's journey, they're bringing new ...

The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate ...

More than half (56%) of B2B buyers believe there’s an overwhelming amount of available content — meaning practitioners must make the shift from content volume to content value. This transformation ...

The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: ...

While weekdays were traditionally prime time for B2B engagement, new research indicated it might be wise to prioritize ...

Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently ...

The best time to connect with prospects, customers and colleagues via email is during the winter months, specifically right ...

Optimizing and experimenting with B2B website content can feel like navigating a labyrinth — exciting yet overwhelming. Given ...

Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed ...

The outlook toward lead nurturing and acceleration strategies isn't exactly glowing: 51% of survey respondents to the “2024 ...