What’s the outlook—and opportunity—for CX in 2025? It looks like 2025 will be another year of CX mediocrity for most brands. Don’t lose hope! For the bold CX leaders who are ready to kick things into ...

Instead of marketing trends, let's talk about what we need from leaders in 2025-not just strategies or tools but the qualities that truly matter ...

While everyone is fixated on prescriptive, generative and agentic flavors of artificial intelligence, the executive CRM vendor panel brought together for the CRM Playaz 'What is CRM in 2025' series, ...

EDO, a TV outcomes company, and DoubleVerify, providers of a platform for digital media measurement, data, and analytics, are partnering to deliver artificial intelligence-powered optimization for ...

Boomi, an integration and automation solutions provider, has acquired Rivery, a data integration provider that offers Change Data Capture (CDC) for real-time data movement. Terms of the deal were not ...

Brightcove, a streaming technology company, has integrated with Acquia's Digital Asset Management (DAM) and the Drupal content management system, giving customers a video solution to add to their ...

Button, a mobile commerce optimization solutions provider, has partnered with The Shelf Influencer Marketing Agency, combining its deeplinking and attribution technology with The Shelf's expertise in ...

Perion Network, a technology provider connecting advertisers to consumers across digital channels, has integrated Experian's identity graph into its solutions, advancing its cross-channel and ...

2X, a marketing-as-a-service firm, has acquired Intelligent Demand (ID), a B2B growth strategy and execution firm. Financial terms of the deal were not disclosed. With this acquisition, 2X clients ...

LinkedIn today launched Companies Hub in Campaign Manager to help B2B marketers learn how companies are engaging with their brands on LinkedIn. With Companies Hub, B2B marketers can target buyers by ...

Proto has launched technology that enables autonomous, generative conversations between artificial intelligence-powered holograms. The Proto Holographic Personas can converse in any language and ...