Rebranding is a lot like marriage. It’s a big decision and you hope you land with the right ‘one’. Anyone familiar with the ...

Stepping back into the office after maternity leave felt like entering a whirlwind. The marketing landscape had shifted dramatically, and I found myself ...

When it comes to representing people with disabilities, the barriers aren’t what you think they are. Brands are eager to be inclusive and want to showcase ...

In an industry driven by open communication, why have we stopped communicating with each other when it comes to checking in?

Neuromarketing offers a more precise, scientific approach to understanding consumer preferences and decision-making processes ...

Employee Generated Content (EGC) is continuing to rise, giving businesses a golden opportunity to amplify their brand’s ...

There is no doubt that the Australian advertising and marketing landscape is under pressure, facing challenges like intense brand competition, low ROI on ad investments, decreasing ad spend and a ...

Having the unsubscribe button front and centre of an email marketing campaign, or at least clearly visible, might seem counterintuitive for most marketers. Surely, people unsubscribing from your ...

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most ...

5 September: Sean McCaull has been promoted to chief experience officer. In his new role as CXO, McCaull will oversee both ...