In a four-part series running this month, PRWeek UK asks clients about their agency setups and what they value most – and least – from the relationships. Today we speak to BMW Group’s Alexander ...
In partnership with sister brands Campaign US and MM+M, AI Deciphered is designed to answer marketers' and communicators’ most pressing questions about this transformational technology. Learn more ...
Kate Jhaveri caught up with Campaign US about the challenges and opportunities of leading a brand that’s setting the course of both marketing and culture.
A tongue-in-cheek TikTok video has become a global marketing sensation. But with TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.