Through its ad ‘Doodh Doodh, Piyo Glass Full’, Amul and FCB team decided to position milk as other packaged beverages and make it an interesting proposition for consumers. While filming the ad ...
Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.
Amul has extensively used Topical ... and “Powerliament” were a few such news events that the company’s marketing team turned into an ad. A collection of 74 Amul Topicals features in the ...
Vadodara: Six months after it first set foot outside India, the ‘Taste of India' is set to be available in the US as dairy giant Amul has entered the mainstream retail market there. Gujarat ...
Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...
Congress lawmaker Sashi Tharoor said that he was saddened by the news. "An era has passed ... Derek O'Brien shared a favourite Amul ad of his and said that he had "much respect and admiration ...
‘Snack. Don’t smack’: Amul’s doodle on the Will Smith-Chris Rock Oscars 2022 slapgate “Amul Topical: Actor strikes MC at Oscars!” the company tweeted with a doodle of Will Smith ...
Amul is known to share witty topicals on trending news. Recently, Rohan Bopanna was ranked No. 1 in men's double tennis. Amul took to social media to celebrate Bopanna's win with a topical. In a ...