Samsung’s ‘Eclipsa Audio’ 3D sound (developed in partnership with Google) is making an appearance in its 2024 TV and sound bar line-up at CES. Samsung says it expects the format to rival Dolby Atmos by providing dynamic,

Samsung and Google are ready to push a new standard, Eclipsa Audio. This format will enable 3D audio experiences on certain YouTube videos later this year, with support available across Samsung’s 2025 lineup of TVs and soundbars.

Samsung and Google unveil Eclipsa Audio, a royalty-free spatial audio format for 3D sound on YouTube and Samsung TVs.

Whether you're an audiophile or not, odds are you've at least heard of Dolby Atmos, a 3D audio format that's become a main selling point for most TVs and soundbars on the market. Now, Samsung and Google are challenging its dominance with a new standard, Eclipsa Audio, that'll arrive in Samsung's 2025 TVs and be available on YouTube too.

The two companies joined forces to create a 3D audio format that beats out Dolby in one huge way: No licensing fees.