Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

This year’s holiday Barbie is decked in a red-and-green plaid holiday gown and comes in five doll designs. Each doll is ...

Shoppers 18 and older have bolstered toy sales this year ... While playsets of the past would include a specific Barbie doll, the new collection focuses solely on furniture and accessories.

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

Kennedy Center yesterday, Sept. 5. To celebrate the honor, Mattel designed a one-of-a-kind Barbie doll in her likeness. The doll is wearing a custom couture gown Herrera wore to the New York City ...

Find out how this new Magic Mixies toy faired when tested by our parent tester Punteha and her eight-year-old daughter ...