Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

While Halloween is our next major commercial holiday, Target is already gearing up for Christmas with advent calendars available online now.

ALDI’S latest Specialbuys will have kids and their parents rushing to stores as the best-selling Bluey chairs return to shelves. This weekend, the supermarket will launch a huge toy event ...

Get ready to revisit some of the most iconic and unforgettable examples of product placement in film history. The post 13 ...