There are many different brand names, but they all have one thing in common: they make it easy to identify what type of product you're buying. When you start a business, one of your most important ...

Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...

In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

Many organizations choose to change the parent brand name completely, when they share the same name as their product to signal diversification of the business. Think Meta and Facebook, Alphabet ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales ...

I’ve noticed a funny trend: the “brand names” or store names for the third-party Amazon sellers are getting really frickin’ stupid. There’s a reason for this. Drop shipping, the practice ...

However, the real key to its success seems to be its store brand, Kirkland Signature. The name is so popular among customers that it accounted for 25% of Costco's total sales in 2021, earning it ...