For Federico Muyshondt, the foundation of his success as CEO of BodyArmor Sports Nutrition is rooted in a lesson he learned early in life: the value of hard wor ...
Today, as the CEO of BodyArmor Sports Nutrition, he leads a different kind of fight: taking on Gatorade, the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s journey ...