Bodyarmor was initially created by Mike Repole, and together with Lance Collins, the brand and company were founded in 2011. Later, Coca-Cola took notice and decided to invest in a small amount of ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Today, as the CEO of BodyArmor Sports Nutrition, he leads a different kind of fight: taking on Gatorade, the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s journey ...

including sports drink company BodyArmor. As previously reported by AFROTECH, Bryant had invested $6 million in BodyArmor back in 2014. “Kobe basically was like ‘We going to put a stash of $5 ...