Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...
Building a Culture of Belief Federico Muyshondt, CEO of BodyArmor Sports Nutrition, is no stranger to challenges. Tasked with scaling ...
the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s journey from war-torn El Salvador to the helm of a global sports nutrition powerhouse is a testament to ...
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James Harden Credits The Late Kobe Bryant For Investing In BodyArmorDuring an interview on the “Earn Your Leisure” podcast, the basketball star revealed that Bryant suggested creating a pool of money dedicated to investments, including sports drink company ...
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