Read on for our breakdown, including why branded content works and some successful examples. Branded content is media created for a brand, often in partnership with a publisher or influencer ...

Using the tool, marketers can determine a brand’s current and desired position, predict its marketplace performance, and devise and track marketing strategy and execution. In-depth examples of ...

Go beyond the logo to establish your brand's identity, colors, and fonts ...

From your homepage, you have the first opportunity to establish positive brand recognition and clearly define the company’s value proposition to new and repeat users. This homepage example ...

CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen. Founded in 2016, the auto brand combats “a legacy of unfortunate ...

No longer reserved for time solely at the gym, the best activewear brands often blend the lines between fashion and function, offering longevity outside of just a sweaty workout. If you need more ...

TIME and Statista have named consumers' favorite brands of the year The World’s Best Brands of 2024 ranking recognizes the top brands across the globe, as favored in consumer surveys ...

Pure CBD is good for anyone looking to avoid THC entirely!” — Christy Snyder With countless CBD brands on the market today, you may be wondering where to begin. We did the research so you can ...

In other words, you group buyers into different segments based on how they behave in relation to your brand. Examples include people clicking away after checking out your ad, shoppers abandoning a ...