As of September 18, The Sports Bra is officially opening the opportunity to invest in a franchise. A passion for women’s ...

One shopping writer, who is picky about bras, swears by the Alosoft Head Start Bra so much that they own it in the three ...

Nicki Minaj's mother, Carol Maraj, is reportedly launching her first business venture in the form of women's lingerie.

Misinformation about bras and breast cancer can lead to unnecessary anxiety and confusion. It’s essential to rely on ...

Vuori has been spotted on celebs including Gwyneth Paltrow, Vanessa Hudgens, and Gigi Hadid. Thanks to the brand's signature ...

Richa Kar started online platform called Zivame to sell women innerwear. She faced massive opposition from her family and ...

Oregon women's sports fans are excited for the return of the WNBA to Portland, with a block party and merchandise sales ...

MIT spinout Bloomer Tech is developing a wearable electrocardiogram device designed to look and feel like a bra.

Women with larger busts know that finding a comfortable sports bra is practically a sport in and of itself. Most are too ...

Since I’ve been on the bra beat, the demand for wireless bras has risen like never before. They’re defined by what they don’t have: the much-maligned underwire, which has always been ...

The Northeast Portland restaurant and bar, which is dedicated to showing and promoting women's sports, is preparing to expand ...