The slow cannibalization of Fitbit by Google continues apace, as the the tech giant has confirmed that it will be shutting ...

FITBIT owners have been warned that the official website will close down forever in just days. Google recently revealed it ...

Fitbit remains one of the most recognizable brands of smart devices on the market, with an array of smartwatches designed to ...

Fitbit enthusiasts are facing another disappointment as Google announces the imminent closure of Fitbit.com. This news comes ...

Click on the link in the banner on the Fitbit site and you'll get redirected to the Watches & Trackers page of the Google ...

Prime Day ~fall edition~ is nearly here, and Fitbit is already getting in on the action. While not many models are on sale ...

Based on these reports, it appears that Google is prioritizing the Pixel Watch series while gradually shifting away from the ...

Buy Side from WSJ is a reviews and recommendations team, independent of The Wall Street Journal newsroom. We might earn a ...

Following the quiet revelation in August that Google was going to stop making Fitbit smartwatches, the company has yet ...

Released at a retail price of $229.95 just a few months ago, Google's kid-friendly Fitbit Ace LTE smartwatch is already down ...

The Fitbit store website is set to be merged with the Google Store, removing some of the final bits of Fitbit's identity as an independent brand.

Google will no longer produce Fitbit smartwatches, shifting focus to fitness trackers. Fitbit.com will officially sunset at ...