Causal determinism was first scientifically articulated by the great French polymath Pierre-Simon Laplace. He contended that if you knew the location of every particle in the universe and the laws ...

Similarly, a self-driving car might recognize objects—pedestrians, crosswalks, and signals—but it is unable to grasp underlying behaviors and actions. Causal inference aims to produce AI systems that ...

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. This is where causal AI performs. Uncovering the “why” behind outcomes enables ...