I tried five whole-grain, O-shaped cereals and found out that Cheerios has some serious competition. See which one I liked ...

At a glance, each of these alternatives look more or less identical to the name brand, all puffy rings of beige toasted oat.

Others couldn’t fool a baby. And in the end, one brand of generic “o” floated to the top of the bowl to rival the cereal king. The texture of these rings was immediately suspect—puffier ...

The US-based cereal giant is spending £12 million on a marketing effort, including providing a make-over for its mascot ...

A cereal switch-up is stirring up sweet — well, mostly salty — discussion. Post Consumer Brands confirmed to TODAY.com that ...

As lower-priced store brands continue to gain market share, Minnesota’s reigning category leader is not resting on its ...

In its 2024 Sustainability Report, St. Louis-based Post highlighted advances in sustainable packaging across its brands. For ...

A cereal switch-up is stirring up sweet — well, mostly salty — discussion. Post Consumer Brands confirmed to TODAY.com that it’s discontinuing its beloved Oreo O’s cereal and replacing it ...