With more than a billion websites on the internet, it's going to take a lot for your brand to stand out from the crowd. At ...

“With an invented name you are able to create a new culture around your service or product ... it’s very hard for generic brand names to develop their own brand identity, as they’re ...

The founder of StartupExperience.com recommends first-time founders take control of their personal brand online with a ...

Starting your own business can appear complicated and overwhelming to first-timers. While the administrative process of ...

Save a little money and enjoy branching out with these excellent store-brand potato chips. Check out which snacks put fire to ...

To create an effective brand name, aim for simplicity, ensure no one else is using it and consider ... Yes, you’re creating a brand community, so “branding your community” may seem redundant. However, ...

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, ...

As Riske Betten, B2C/product director at Mediahuis Netherlands, told us at a recent summit: Your brand is whatever consumers ...

We’ll explain why big brands lead the rankings and how to measure your own brand’s impact against these competitors. You’ll even get actionable strategies for improving your visibility by ...

Earlier this year, Superdrug removed the VAT from its Own Brand suncare range, for the second year in a row. The price cuts are part of Superdrug’s ‘Reclaim the Name’ sexual health literacy campaign ...