Visual merchandising involves a number of activities, from in-store signage and product displays to storefront displays. In general, visual merchandising involves product presentation and aesthetic ...
The Ghost of Retail Past would tell you Macy’s was the first store to come up with a Christmas window display back in December of 1874. And even though the department store itself is not what it once ...
Are big holiday department store displays a ghost of Christmas past? Earlier this month, the Philadelphia Business Journal reported that the Wanamaker Building, which also includes office spaces ...