Nivea India appoints Siddhartha Juneja as the new E-Commerce Director effective 2nd January 2025. Siddhartha brings over 15 ...

Techopedia explores Temu's rapid growth to 483 million downloads globally, fueled by affordable products, aggressive marketing, and a gamified shopping experience.

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

The digital climate has created a much more relevant content marketing strategy that is aimed at getting brands established ...

Customer acquisition in eCommerce refers to the process of attracting and converting new customers to an online store. This involves using various marketing strategies to drive traffic to the website, ...

THIS year, three overarching themes dominated the digital landscape: the rapid advancement of artificial intelligence, the ...

The brand’s head of marketing tells afaqs! how the paints company marketed itself amidst new challenges within the category.

Mobile marketing is a digital marketing strategy that targets customers on their smartphones ... both for Google searches but also when scanning product catalogs on e-commerce sites. Augmented reality ...

Here is a detailed overview of the work I’m doing across my current projects, broken down by their key responsibilities: Time ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...