Suchana Sarkar, Chief Brand Officer of Makani Creatives, writes that various tools like eye-tracking, facial coding, and EEG ...

While this evolution promises a more connected consumer experience, the challenges in implementation cannot be ignored.

By grounding festive campaigns in both heart and strategy, advertisers can create lasting connections with audiences while ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

Emotional abuse centers around control, manipulation, isolation, and demeaning or threatening behavior. Signs of abuse include: • Monitoring and controlling a person’s behavior, such as who ...

Christmas advertising was all round a success, with many brands delivering some of the best results we’ve seen in a decade.” ...

Ad research pioneer to lead company's U.S. expansion; AI-powered platform enables mass content testing and optimization for marketers SCOTTSDALE, Ariz., Jan. 7, 2025 /PRNewswire-PRWeb/ -- Former Ace ...

In 2024, brands such as Zomato, Tata Power, Asian Paints, RedBus, and Cadbury used it to generate personalised campaigns with ...

"His book has been life-changing for so many people, including me," Kotb said of Mackesy's book 'The Boy, the Mole, the Fox ...

During CES, NBCUniversal will kick off sales efforts for its 100th-anniversary slate, which includes the 2026 Super Bowl, ...