In 2018, Chery officially launched its intelligent brand strategy—CHERY LION. In March 2019, Chery upgraded its intelligent ...

Going a step beyond focus group testing, studios will now “assemble specialized [clusters] of superfans” just to cater their franchise marketing materials to them. “They’re very vocal ...

This focus group was produced in collaboration with Engagious, Syracuse University and Sago. IE 11 is not supported. For an optimal experience visit our site on another browser.

All undecided voters in a U.S. swing states focus group hosted by pollster Frank Luntzsaid President Biden should be replaced ...

Republican political strategist Sarah Longwell — publisher of conservative media outlet The Bulwark — recently conducted a ...

顶级体育赛事一直是全球企业的营销场。雷军站台、红旗送车、奇瑞签约中国女排……在今年的法国巴黎奥运会上，中国车企 ...

Pollster Frank Luntz joined Sara Sidner on CNN to share footage from his vice-presidential debate focus group. An overwhelming majority (12-2) said JD Vance won against Tim Walz, and the group ...

How long is Football Focus available on BBC iPlayer? Football Focus is on BBC iPlayer for 7 days from midnight on the day it's broadcast. We always aim to offer our programmes to stream for 30 ...

are attempting to combat this negativity by putting "superfan focus groups" together to assess possible marketing materials for a major franchise project. “They’re very vocal,” says the exec.