In the case of the Corn Popper, the curators needed to find something recognizable to generations. The toy has been around ...

Toymakers such as Mattel and Hasbro have focused on cost-savings this year to weather a slump in demand for toys. Play-Doh ...

Before the National Toy Hall of Fame inducts a new class each fall, curators at the upstate New York attraction have to ...

Some of the stored board games, stuffed animals, doll houses and other molded ... The other is a shiny new version that is still on store shelves for about $12, with a sleeker blue handle and beefier ...

The dollar store said nearly every toy — from brands like Fisher Price, Pokémon, Disney, Hasbro, Lego, Mattel and Melissa & ...

The holiday season is still far off, but on Amazon, “Bluey” toys are already selling fast—thousands of units each month.

When it comes to celebrating the power of play, there’s no place more dedicated to the childhood pastime than The Strong ...

Ivan Bormaister, Creative Director at FP7McCann Dubai, shared insights into the campaign’s concept: “The idea behind the ...