While they may help us to be fast, our cognitive biases often distort the way we think and result in us making worse decisions. It was only in the last 100 years that psychology turned its head to ...

Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...

2) choices under risk and uncertainty; 3) intertemporal decisions and social and moral preferences; 4) biases, heuristics, and rules of thumb; 5) the role of emotions in decision-making; 6) norms in ...

We rely on heuristics, or mental shortcuts ... but has at least one unfortunate byproduct: the bias that results from associations we make with different categories. And while there is no getting ...

Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively. Consumer decision making is a ...