While they may help us to be fast, our cognitive biases often distort the way we think and result in us making worse decisions. It was only in the last 100 years that psychology turned its head to ...

Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...

The affect heuristic refers to our tendency to make decisions based on emotion, rather than on facts ... [+] and data. This cognitive bias can significantly influence a wide range of decisions ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Her research looks at cross-cultural effects for heuristics and biases in behavioural science.

2) choices under risk and uncertainty; 3) intertemporal decisions and social and moral preferences; 4) biases, heuristics, and rules of thumb; 5) the role of emotions in decision-making; 6) norms in ...

Consumer decision making is a surprisingly complicated issue to research as much of it is completed sub-consciously, it is instinctive and based on a series of subtle heuristics and bias. Cultural ...