Back in 2021, a polarising set of IKEA Pride sofas sent LGBTQ+ Twitter (ah, the good old days before it was known as X) into a collective frenzy. It all started when furniture supremos IKEA, which as ...
The IKEA effect is a cognitive bias where consumers put a high value on products they have partially created or assembled. It takes its name from Swedish furniture company IKEA. Designers involve ...
One of IKEA’s key competitive advantages is its extensive knowledge about the customers. The company understands the purchasing factors which influence customers to buy furniture and implements ...