Now, if you’re the one freaking out that your kid needs to start wearing a bra — meanwhile your kid is totally chill going bra-less — then guess what? As the kids say, sounds like this is a ...

So if you’re about to embark on the bra-shopping era with your kid, remember the good news: You will survive. Is it going to be fraught with cringiness? Of course, but refer to tip number one.

Our SheKnows shopping team had a chance to test out a couple of EBY bras to see whether they were actually worth the hype or not. Spoiler alert: we’re obsessed! Check those out below.

Our evaluations and opinions are not influenced by our advertising relationships, but we may earn a commission from our partners’ links. This content is created by TIME Stamped, under TIME’s ...

Breast Intentions will celebrate its 10th anniversary during its annual fundraiser, Bra-lloween. The Thursday event at the ...

“I wear this mostly because it’s sexy,” says writer and model Kendra Austin of the BeyondYoga Lift Your Spirits Bra. For Austin, who has a larger bust, it’s her go-to for lower-intensity ...

Discover luxury and comfort with Marks & Spencer's latest collection at a minimum of 30% off on Myntra. Dive into elegant shirt dresses, all-day workout bras, and stylish nightwear.

“I’ve been wearing Victoria’s Secret T-shirt bras since I was 17, and they have never let me down over the last decade,” says Meg Uy, associate shopping editor. “You can’t go wrong ...

Raise your hand if you love bra shopping! Yeah, exactly ... Not only is it affordable, but it has become my go-to over the years (I’ve had it for more than two!). The lift is perfect, the ...

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And while this bra is pricier at $80 (with the brighter hues the most likely to go on sale), it’s the best-fitting, best-looking wireless bra I’ve tried. Lane Bryant — specifically ...

These styles lift, minimize, and support with lasting comfort Kate Watson is a contributing shopping writer at PEOPLE ... or finding yet an excuse to go to HomeGoods. Courtney graduated with ...