Television also remains a crucial medium for BFSI advertisers, with ad volumes on TV experiencing a 19% growth in H1'24 compared to H1'22 and a 14% rise when compared to H1'23 ...
"Earlier, everyone thought the Shinde government would collapse in 2-3 months, but we have completed two years. If the MVA government had not been removed, Maharashtra would have been left far behind, ...
Rise in project-based work, falling profit margins, emergence of influencers & Gen AI, and a slowdown, are impacting the ad world; smaller agencies feeling the pressure, larger ones not immune either ...