Known for its iconic yellow trucks, Yelloh, formerly known as Schwan's, is ending all operations. Its Reno location is already closed.

The company, previously known as Schwan’s, announced in a press release that it will “cease all operations” in November. Yelloh was founded in Marshall, Minnesota, 72 years ago where it still maintains a headquarters. The company grew to a nationwide frozen food delivery leader with the country’s largest fleet of freezer trucks.

Frozen meal delivery service Yelloh, formerly known as Schwan's, will be permanently parking its yellow trucks this fall, the company announced Monday. The frozen food brand, which has been in business for 72 years, will cease all operations in November, citing "insurmountable" business challenges and changes in consumer lifestyle.