If you never had the chance to try the "One Chip Challenge" by Paqui, you may be too late to do so now. It has been discontinued. PEOPLE reports that the product was taken off shelves. This ...

A spokesperson for Paqui confirmed with PEOPLE that the product, which contained Carolina Reaper and Naga Viper peppers, is ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

Prior to its 2015 acquisition by SkinnyPop Popcorn parent Amplify Snack Brands, Paqui was a small, regional tortilla chip brand with better-for-you ingredients ... It’s incredibly efficient to have ...

The One Chip Challenge was started by chip company ... Units and Scorpion Pepper which around 1.2 million Scoville Units,” Paqui’s website says. Stay connected with the most up-to-date ...

Harris's official cause of death has not been confirmed, but his parents have called for the One Chip Challenge to be banned. Snack-maker Paqui claims that the single tortilla, sold in a coffin ...