But Sainsbury's kindly waives any entrance fee to snap up ... but at least we know why Santa now travels by sleigh. While a festive ad of this gumption sits awkwardly now, readers at the time ...
It perfectly encapsulates the Christmas Spirit. Finally, at number one is Sainsbury's 2014 advert recognising 100 years since the start of World War One, and the Christmas Truce football match.
Last year, Sainsbury’s had not won Christmas. Its ad featured a cameo from the 1980s singer Rick Astley. “It’s stodgy as an undercooked stollen,” was the Evening Standard’s verdict .