Coca-Cola was losing market share in the holidays for years in Brazil. In the country its products were becoming less and less present at the December celebrations. There was a gap between the ...

Learn about all the original colors of Santa and whether or not coca-cola changed the way he looks by making him red to suit their brand!

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

You may have heard this story before, and it's true: The very first Coca-Cola products contained cocaine — but only around 9 milligrams per glass. The drug was touted at the time as a substitute ...

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

Diet Coke is “complementary” to Coca-Cola Zero, says the business’s UK marketing lead, as the brand launches a new campaign designed to broaden Diet Coke’s appeal.

On launch it gave artists and consumers access to dozens of “creative assets from the brand’s archives” on which to base the ...

It just so happens that, for one of the largest companies in the world, The Coca-Cola Company (NYSE:KO) the next earnings release is just around the corner. On October 23rd, before the market ...

Those soda giants are now descending on the Santa Cruz boardwalk with a familiar playbook, relying on seemingly bottomless ...