The emperor of Orlando’s Domu dynasty loved the pubs that he and his wife visited on trips to Japan. So, he opened Tori Tori.

“Ahi itself is rooted in Japanese culture,” Goto said. “That, along with the growth of popularity and wealth in consumption in Hawaii, whether it’s sashimi or poke, creates the peak demand ...

HONOLULU (Island News) -- Teresa and Joel Simon spent hundreds of dollars on fresh ahi. That's become a tradition on New Year's Eve. "Every year got to be at Tamashiro, got to have the red fish ...

Ahi prices rise significantly during the New Year’s season in Hawaii due to increased demand driven by its cultural significance and heightened holiday interest.