Cooking a prime rib roast is straightforward, but you might run into some confusion at the butcher counter: Should you buy a prime rib roast, or a standing rib roast? Here’s everything you need ...

Prime rib is a cut of beef that comes from the cow’s primal rib, an area between the shoulder and the loin, and above the belly. Also known as standing rib roast, a full prime rib contains ...

Chef Leif Benson, Oregon’s culinary ambassador, joined us to share his special recipe for Reverse Sear Prime Rib Roast. For recipes and more information, visit the Oregon Beef Council website.