“The marketing content mix for pharma is evolving and pharma marketers are eager to find ways to produce more content, quickly, while reducing inefficiencies and generating savings,” explains ...
With the increasing popularity of video content in marketing, webinars have become a go-to strategy for businesses looking to educate, engage, and convert their audience. In this article, we will ...
"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...