The first Yeti coolers arrived in America in the spring of 2008 ... If you're out working in that heat, all you can think about is your next ice-cold drink.
"They can have anything they want ... helped turn the company into a kind of redneck Patagonia. Yeti Coolers went public in October 2018, and Roy and Ryan earned hundreds of millions of dollars ...
"They can have anything they want, except for beer," Roger tells me one afternoon as ... The success of the Tundra, along with Yeti's viral marketing, helped turn the company into a kind of redneck ...