Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

This book compiles psychologists' best attempts to answer these important questions. Heuristics and Biases: The Psychology of Intuitive Judgment; offers a massive, state-of-the-art treatment of the ...

Biases, mental shortcuts, and cultural norms hinder the success of women. Questioning your snap judgements may help you ...