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Politics
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Campaigns and Elections
3 天
Fear Not Humans, AI Is Not Here for Your Campaign Job
Explore the impact of AI on the campaign industry job market. Discover how AI is creating new workflows and job prospects.
Campaigns and Elections
2 天
Ads Remain Focused on Persuasion Despite Need for GOTV
Get insights into the content of political ads in battleground states. Learn what's being said and what's missing in the ...
Campaigns and Elections
5 天
How Will We Explain the Outcome of 2024?
The real story of 2024 won’t be one single group, but how all of these shifting vote tendencies add and subtract to the ...
Campaigns and Elections
12 天
Thinking Outside the Zip Code: The Power of Contextual Data
For political campaigns – really, for any advertisers – reaching target audiences is crucial. Beyond merely getting in front ...
Campaigns and Elections
10 天
Making GOTV Calls This Fall? Three Do’s And Don’ts
Whether campaigns like it or not, we're entering GOTV season, albeit one that looks different from years past.
Campaigns and Elections
5 天
Industry Advice: Optimizing Your Direct Mail Strategy
As voters continue weighing their options before heading to the polls, it is crucial to solidify campaign messaging and ...
Campaigns and Elections
6 天
Don’t Leave Your Fundraising on Autopilot During GOTV
What is one thing we see campaigns forget that costs them victory? Forgetting to add GOTV language to their fundraising ...
Campaigns and Elections
12 天
Top Dem Campaigns Focused On Persuasion With Early Vote Set To Expand
The historic switcheroo at the top of the Democratic ticket earlier this cycle is having strategic repercussions as early ...
Campaigns and Elections
6 天
Election Briefing: Motivating Down-Ballot Donors In the Campaign’s Final Stretch
Since the historic switch at the top of the ticket, Democratic fundraising has surged. Vice President Harris’ campaign is heading into the final stretch of Election 2024 with a big money edge over ...
Campaigns and Elections
10 天
Election Briefing: Allocating Digital Ad Dollars Effectively Down the Stretch
Discover expert tips on getting the most out of your political campaign's digital ad dollars. Position yourself for success ...
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