Broadcast specialist, markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, ...

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as ...

Zubair S Siddiqui, managing director of UM Dubai (left) and Ernest Hosking, CEO of Redtag (right). In a press statement late last week, MCN’s UM MENA announced that it will phase in starting with the ...

Effective immediately, Al Ghurair Centre has appointed Blue Apple as its advertising agency for the UAE following a multi-agency pitch. Hani Dabash, vice-president of Mall, Residential & Commercial of ...

In the new age of podcasts and audio streaming, one wonders whether radio still garners any listeners? The answer is yes. According to a new survey conducted by data measurement firm Nielsen, the ...

Hug Digital, which recently won the Emaar Misr account, has now added the Deerfields Mall account and Retailistic Commercial investments (ADL, Saraydan Cafe, Deerfields Nursery, OXXO) account to its ...

Continuing its regional expansion, OMD has opened its newest office in the Sharq district of the Kuwaiti capital enabling it to better service its regional and local Kuwaiti clients. OMD manages a ...

OSN subscribers in the UAE can now tune into all nine radio brands under the Arabian Radio Network (ARN) on their television. This follows the signing of an agreement between OSN and ARN. Following ...

The Network Communication Group’s Pencell PR & Events, Dubai has been chosen as the PR agency to handle the account of one of the Middle East’s real estate developers, the Cayan Group. Founded in 2004 ...

Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public ...

The Smovies, a platform that aims to reinvents the short film competition, has been launched by BrandMoxie, a marketing firm, alongside its newly announced strategic partner VOX Cinemas which is owned ...

If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead of them, AOL CEO Tim Armstrong said Wednesday in a ...