If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the ...

Kolboketian said businesses that have successfully deployed and implemented a CDP see a phenomenal impact on their business, driving competitive advantage and changing how they serve their customers.

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.

At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.

Advances in agents in 2025 will help brands create personalized AI agents for customers. These AI models, which will include small language models that operate on individual devices, will power highly ...

It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake, ...

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...