Horizon Media, the largest global independent agency, unveiled its full-service, general-market ad agency One Horizon earlier this month in the U.S. And now it is coming to Canada. Both the U.S. and ...
The purchasing power of gamers in Canada is substantial. In fact, in 2023, Statista Canada found the video game market had generated $7 billion in annual revenue. So how do brands reach such an ...
GroupM, WPP’s media investment group, has released the findings of This Year Next Year, its end-of-year global advertising report for 2024. The report analyses ad investments over the past 12 months ...
Omnicom confirmed on Monday that it is set to acquire Interpublic (IPG) in a stock-for-stock transaction, creating the world’s largest ad agency by revenue. Following the deal’s approval, Omnicom ...
The potential merger of Omnicom and Interpublic is going to make for a very interesting 2025 as the industry watches the impact play out, assuming the deal is approved in the second half of next year.