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Inma
2 天
Politiken uses newsroom data to provide context for journalists
Troels Behrendt Jørgensen, digital director at Politiken in Denmark, explains how the news company educates its newsroom with ...
Inma
3 天
Schibsted shares 5 best practices for change management in the newsroom
Lena K Samuelsson, senior advisor for Schibsted, shares best practices for change management in the newsroom, including ...
Inma
6 天
What publishers can control and not control: INMA lessons from 2024
While GenAI was the dominant subject of the past year, INMA surfaced smart insights on business models, journalism, ...
Inma
3 天
“Media time” is considered a valuable KPI, but quality of content also matters
In the rapidly evolving digital media landscape, “media time” — the total time readers spend on a Web site or app — has ...
Inma
6 天
2025 newsroom trends point toward team unification, AI integration
One of the key evolutions sure to define news media companies in 2025 is how Artificial Intelligence with be integrated into ...
Inma
5 天
INMA’s top 10 stories from 2024 focus on subscriptions, GenAI, and apps
A look back at the most-read articles on INMA.org gives a glimpse into what members were most interested in reading the past ...
Inma
5 天
New Zealand news may see more SOS calls, shifts to Substack, AI in 2025
A number of New Zealand media companies have recently called on readers to pay for subscriptions. Only a few have been met ...
Inma
6 天
Hearst Newspaper’s DevHub team increases site visits by 304%
Danielle Rindler, director of visual storytelling and UX for the DevHub team at Hearst, explains the details of the U.S. news company’s “click to publish” programme.
Inma
13 天
Misinformation, commercial viability, AI are among the top media topics of 2024
T he year 2024 has been quite a big year for publishers and journalists, with some defining moments combined with ...
Inma
13 天
INMA Generative AI Advisory Council shares predictions for 2025
From thinking beyond AI to human-centred interactions, members of the INMA Generative AI Advisory Council share their ...
Inma
13 天
Christmas amplifies feel-good advertising but cost of living looms
Advertising during the holiday season capitalises on the optimistic feelings of the season, but advertisers would be wise to ...
Inma
17 天
2024 taught the industry 4 key learnings about newsroom transformation
During the recent INMA Newsroom Transformation Town Hall, Initiative Lead Amalie Nash shared lessons from 2024, including the ...
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