Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.

A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.

Blings is a game-changing platform that revolutionizes hows businesses communicate with their audiences. In an exclusive ...

Consumers sought out deals but inflation didn’t really tamp down demand during the season, according to the latest figures ...

“We want to lead the advertising industry in connecting advertising to real business results,” said Rosie O’Meara, CEO of ...

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

Wonder, a new kind of food hall that is revolutionizing the food industry by creating the super app for mealtime, announced ...

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department ...

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.