If we use one word to sum up the lifestyle of contemporary people, it must be "takeout". Living on takeout has become the new normal for most people, and "buying everything from takeout" is also ...

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

Dove, a personal care brand, challenged the hyper-critical beauty culture impacting teenage girls in India with its Stop the Beauty Test campaign which provoked conversation and triggered action for ...

Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

During the economic strength of 2021, EY's (Ernst & Young) US leadership made the strategic decision to bolster their Government and Public Sector business to help mitigate future economic volatility.

Royal Mail is the UK's greenest delivery partner due to mostly on-foot deliveries. As a result, it produces half the CO 2 per parcel of any of its competitors. It wanted to share the message to open ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Highlights key trends across five different areas of programmatic advertising: capabilities and concerns; signal loss and cookie deprecation; supply chain transparency; sustainability; and future ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...